Earned Income Tax Credit and Child Tax Credit Information and Resource Hub for Health and Human Services Professionals

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This hub hosts information and resources on tax filing for health and human services agencies that serve families eligible for the Earned Income Tax Credit (EITC) and the Child Tax Credit (CTC). The EITC is a tax credit available to workers and families with low- to moderate-incomes. The CTC provides financial support to families with children. 


An estimated 75% of families at risk of missing out on tax credits are participating in public benefit programs. Research continues to demonstrate that tax credits like the CTC and EITC are critical upstream economic supports that reduce child and family poverty, relieve stress, and incentivize workforce participation. As trusted sources of information for the families they serve, health and human services agencies can play a pivotal role in raising awareness of tax credits within their communities.


This  will continue to be updated. If you would like to be notified about updates, sign up here. To suggest additional content for this hub, or to connect with the authors of the compiled resources, please contact Jess Maneely



Resources and tools are available to help your agency make an outreach plan and track the impact of your CTC awareness efforts

STEP 1: Make an outreach plan

STEP 2: Claim a unique URL to childtaxcredit.gov or GetCTC.org.  Fill out this form to get your unique URL or email outreach@getyourrefund.org.  

  • This will enable you to track your efforts and see how you have made a difference.

  • You will then have access to a data dashboard where you can see how many people have signed up using your unique URL, when, and how much they received.

STEP 3: Send messages!  




Message Toolkit for Human Services Agencies



Toolkit providing customizable mail inserts, social media posts, website copy, sample text messages, recorded message scripts, and more for agencies to adapt and use in their customer communications.

Expanded CTC Outreach Resource Toolkit for Public Benefits Agencies

Coalition on Human Needs and Partnership for America’s Children

Field resources for public benefit agencies, including work done by agencies to conduct CTC outreach, sample outreach materials, tax filing resources, resources for immigrant families, and filing resources for foster youth.

EITC Partner Toolkit


Materials to help conduct outreach to encourage people to learn more about EITC. Provides marketing tools including templates, statistics, fact sheets, how-to-tips, and social media resources. Also includes an EITC Qualification Assistant to help filers determine if they are eligible.

Outreach Materials for 2022

The Social Press Kit

Materials to help conduct outreach to encourage people to file a tax return to claim CTC and EITC. Provides marketing materials including social media posts and graphics, flyers, and posters. Some materials are available in English, Spanish, and other languages. 

EITC and CTC Outreach Resources Site

Get It Back Campaign


Materials to support outreach efforts for people to learn more and access CTC and EITC. Includes specific toolkits tailored for each tax credit as well as a toolkit for tax filing. Also includes a memo with guidance on key dates and timing considerations for outreach efforts as well as an estimator tool for filers.  

EITC Awareness Day Toolkit 

Prosperity Now


Resources to help reach more taxpayers and local and federal lawmakers, sharing the impact of EITC. With materials including social media posts, state data sheets, and shareable images, toolkits are provided for the following target audiences: practitioners, policy makers, researchers, and taxpayers.

Child Tax Credit Resources

National Community Action Partnership (NCAP)

Resource page hosting an array of CTC resources including promotional videos, memos on community engagement, bilingual educational flyers, research round-ups, and more.

Community Resources from ChildTaxCredit.gov


Resources and tools including best practices, sample texts, sample emails, printable resources, social media posts, and talking points for partners to help reach families about the CTC and EITC. Downloads available in English and Spanish (more languages to come).

Free VITA Tax preparation – Assistance available in English and Spanish

Free VITA Tax preparation – Assistance available in English and Spanish



For Health and Human Services Professionals


This hub is a project of the American Public Human Services Association (APHSA) and the National Association of Counties (NACo).

This hub will continue to be updated. If you would like to be notified about updates, sign up here.

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